Short answer: Yes. But let me explain why, because “everyone says you need one” isn't a good enough reason.
Here's what's actually happening: 81% of people research businesses online before they ever walk through your door or pick up the phone. And according to Wix's 2026 small business statistics, 31% of consumers have decided not to shop at a small business specifically because it didn't have a website.
That's nearly one in three potential customers walking away before you even had a chance.
The Numbers Don't Lie
In 2026, 73% of small businesses have a website. That means if you don't, you're in the shrinking 27% that's becoming increasingly invisible to customers.
Consider what happens when someone in Arroyo Grande searches “plumber near me” or “best coffee shop in Pismo Beach”:
- 97% of people learn about local companies online (Network Solutions)
- 88% of local searchers on their phones visit or call a business within 24 hours (HubSpot)
- 51% of all US business is now conducted online (Hostinger)
When potential customers can't find you online, they don't assume you're too busy to have a website. They assume you're either not legitimate, not in business anymore, or not serious about what you do.
“But I Have a Facebook Page”
I hear this a lot. And look—social media has its place. But here's the problem: you don't control Facebook. They change their algorithm, your posts reach fewer people. They decide to prioritize paid ads, your visibility drops.
21% of small businesses rely solely on social media instead of having a website. That's a risky bet.
Your website? That's yours. It shows up in Google searches. It works 24/7. It doesn't depend on whether someone happens to scroll past your post at the right moment.
Think of it this way:
- Social media is like renting space in someone else's building
- Your website is like owning your own shop
Google also prioritizes websites over social media pages in local search results. So when someone searches for what you do, a real website beats a Facebook page every time.
What a Website Actually Does for You
A website isn't just a digital business card. It's a 24/7 salesperson who never calls in sick:
It builds trust instantly. When someone Googles your business and finds a professional website, you look legitimate. 92% of consumers check online reviews and testimonials when considering a purchase—and they expect to find them on your site.
It answers questions while you sleep. Your hours, your services, your prices, how to contact you. All there, all the time, without you lifting a finger.
It captures leads you'd otherwise miss. That person searching at 11 PM for “emergency plumber San Luis Obispo”? If you don't have a website, you won't even know they existed.
It actually drives revenue. Small businesses with modern websites report 15-50% revenue increases after launching. Many find a professional site pays for itself in 4-6 months.
“Websites Are Too Expensive and Complicated”
This used to be true. Agencies charge $5,000-$10,000 for a website, then bill hourly for every little change. That's a real barrier for most small businesses.
And DIY platforms like Wix or Squarespace? They seem cheap until you realize you're spending your evenings and weekends fighting with templates, plus you're still on the hook for updates, security, and maintenance forever. No wonder 14% of small businesses cite lack of time and knowledge as their biggest website challenge.
But here's the thing: it doesn't have to be this way anymore.
What YouGrow Does Differently
We built YouGrow specifically for small businesses who want a professional website without the agency price tag or the DIY headache.
For $79/month, you get a custom-branded professional website, and we handle everything—forever. Updates? Email us. New photos? We'll add them. Security? Handled. You never log into anything.
Your site goes live in days, not months. And we build accessible from day one, so every customer can use your site—regardless of ability.
We're based right here in Arroyo Grande, so you're not dealing with some call center across the country. When you call 805-439-6288, you get a real person who knows your business.
Month-to-month, cancel anytime. No setup fee for our founding members.
Your business deserves to be found. Get your website today.